We are a sustainable Swiss design jewelry label that focuses on a classic, stylish aesthetic. Exceptional gemstones combined with modern silhouettes and a 70's inspired aesthetic make our jewelry classic and exceptional. 

Our customers have the possibility to personalize the design of almost all our jewelry. We offer a modular system that allows you to choose the color of the gold, the gemstones and the engraving.

The relationship with our clients is transparent, honest and straightforward. We value the closeness to our customers and want to accompany them on their journey to find the perfect piece of jewelry in a familiar atmosphere.

Our promise for all our own creations is Swiss quality, transparency, sustainability and aesthetics. You can find more information about the production and the materials we use under Responsible Jewelry.

After a career as a fashion make-up artist, a degree in business administration and more than 15 years of experience in the international diamond trade, Ann Perica launched her namesake jewelry label in 2015. Five years later, she opened her first showroom in Zurich's Seefeld district. 

Guided by her strong sense of aesthetics and the belief that jewelry should reflect personal style and individuality, Ann helps her clients find and create their perfect piece of jewelry. For the production of her creations she works with Swiss artisans. She thus contributes to the preservation of local arts and crafts as well as to mindful jewelry production - without having to sacrifice her distinctive style.